Brett Gordon

Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at Kellogg School of Management. His research interests are in pricing, advertising, experimentation, promotion, retailing, and competitive strategy. Professor Gordon studies these topics by drawing on methods from empirical industrial organization, econometrics, and machine learning. His articles have appeared in scholarly journals such as American Economic Review, Journal of Political Economy, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Marketing. He is a three-time winner of the John D. C. Little Award at Marketing Science for best paper and was a Finalist for a fourth article. One paper won the Robert D. Buzzell Best Paper Award from the Marketing Science Institute for its contributions to marketing practice and another paper was twice a Finalist for the Long-Term Impact Award at Marketing Science. A fifth paper was a Runner-Up for the Dick Wittink Prize for the best paper published at Quantitative Marketing and Economics. In April 2023, Professor Gordon was appointed a Co-Editor at the Journal of Marketing Research. Previously, he served as an Associate Editor at Management Science and the Journal of Marketing Research and on the Editorial Boards of Marketing Science and Quantitative Marketing and Economics.

He is a co-founder of the podcast, "How I Wrote This," which interviews authors of great marketing papers to demystify how those papers came to be. Listen on Apple, Spotify, or wherever you get your favorite podcasts. He also co-founded the Quantitative Marketing and Structural Econometrics Workshop, which ran from 2010 to 2019, helping to educate graduate students on state-of-the-art empirical techniques.

At Kellogg, he teaches the MBA course on Retail Analytics and Pricing and a Ph.D. course on Structural Models for Quantitative Marketing.

Previously, he was the Class of 1967 Associate Professor of Business at Columbia Business School, which he joined in 2007. He has held visiting positions at University of Chicago's Booth School of Business and at Stanford GSB. He earned both his Ph.D. in Economics and Masters in Information Systems from Carnegie Mellon University.